QR Nation, E-Commerce & Branding
QR
NATION

E-COMMERCE / BRANDING

QR Nation modernises pet identification with smart pet tags equipped with dynamic QR codes.

A brand built around safety, designed to be simple, useful and emotionally resonant.

VIEW SITE
ROLE Art direction, branding, UX/UI design, Shopify development, digital strategy.
INDUSTRY Pet care
YEAR 2026
PLATFORM
DELIVERABLES Brand identity, e-commerce website, UX/UI, development, art direction, product strategy.

CONCEPT

A connected pet tag system allowing anyone who finds a lost animal to scan a QR code and instantly access all essential owner information.

Autonomy

AUTONOMY

Each product has a unique QR code. No app. No account. No friction.

Access

ACCESS

One scan is all it takes to instantly reach the owner's information.

Speed

SPEED

A fast action replaces uncertainty and waiting.

Peace of mind

PEACE OF MIND

Every part of the experience is designed to reduce stress.

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COLORS

The palette balances emotion and function. Blue reassures. Orange activates. White and grey structure the information.

#1A2744 Trust. Reliability. Structure.
#E88649 Action. Attention. Urgency.
#FBF9F5 Clarity. Breathing room.
#E9E8E7 Balance. Neutrality.

04

TYPOGRAPHY

Used for impact.Immediate attention. SYNE Aa
Legible. Modern. Adaptable. Interface. Product. Social. MONTSERRAT Aa LIGHT / REGULAR / MEDIUM / SEMIBOLD / BOLD

05

PRODUCT & IDENTITY

The product is always at the centre. Real use. Real context. The visual highlights simplicity. Attach. Scan. Connect.

Produit QR Nation 1
Produit QR Nation 2
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Produit QR Nation 5
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06

INSTAGRAM POSTS

Content designed to be understood immediately. Short messages. Strong visuals.

Educational
Testimonials
Products
Tips
Lifestyle
Announcements

FEATURED STORIES

Stories that simplify the experience. Step by step. Clear guidance.

CONCEPT
Concept QR Nation
VIEW · CONCEPT
HOW IT WORKS
How It Works QR Nation
VIEW · HOW IT WORKS

FORM / UX

An interface designed for urgency. Minimal input. Clear structure. Immediate action.

Minimal

MINIMAL

Every second
counts.

Clear

CLEAR

Easy to understand at a glance.

Instant

INSTANT

Call or email in one tap.

Accessible

ACCESSIBLE

Secure and immediately available.

QR Nation form, mobile interface

10

SKILLS & EXPERTISE

Brand Strategy
Creative Direction
UX/UI Design
Shopify Development
Responsive Design
Virtual Identity