Creation of a premium hair care brand, from positioning to visual identity, including website design, art direction and the development of virtual ambassadors for each product line.
Branding
Website
Products
Ambassadors
Catalogue01
Each face embodies an identity, a colour,
a vision of hair care.
A distinct visual universe was developed for each product line.
Each ambassador was designed as a true identity figure for the brand.
The art direction aims to produce visuals that engage and resonate.
Elegance, naturalness and performance define the entire creative approach.
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The Guy Testa logo was born from the subtle fusion of the letters G and T. This balanced monogram embodies the perfect union between strength and softness, tradition and innovation.
The G takes the form of a partially open circle, evoking movement, fluidity and warmth.
The T, placed at the centre, structures the whole with balance and solidity, symbolising expertise and performance.
Both letters harmonise to create a timeless symbol, at once modern and refined, true to a high-end brand.
With its clean lines and golden tone, the Guy Testa logo reflects understated luxury, exceptional quality and an unwavering attention to detail.
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A targeted approach, tailored to the specific
needs of each hair type.
RANGE
RADIANCE & LIGHT
A range dedicated to blonde, bleached, highlighted or grey hair, positioned around light, softness and the repair of sensitised fibres. A luminous and warm visual universe, paired with formulas focused on nourishment, protection and the revelation of natural radiance.
Illuminates and revives the natural radiance of blonde hair.
Deeply nourishes and adds softness and shine.
A balance between visible efficacy and respect for the hair fibre.
RANGE
DEPTH & INTENSITY
A range designed for brown and dark hair, focused on the depth of highlights, shine and fibre protection. Precious active ingredients that enhance natural intensity while deeply strengthening and nourishing the hair.
Intensifies shine and enhances deep, rich highlights.
Adds softness, lightness and protection to the hair fibre.
A balance between visible efficacy and respect for the hair fibre.
RANGE
WARMTH & RADIANCE
A range dedicated to red and copper hair, designed to revive the warmth of highlights, preserve radiance and nourish the fibre. Warm ingredients that celebrate the intensity of red tones while durably protecting the colour.
Adds shine and coats the hair fibre.
Nourishing and protective properties.
A balance between visible efficacy and respect for the hair fibre.
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Design of a bespoke website conceived to translate Guy Testa's premium universe
through an immersive, elegant and intuitive experience.
Every detail was crafted to showcase the product lines, structure navigation
and guide users on a smooth journey all the way to purchase.
Art direction built around a universe blending light, textures and reflections to reinforce the premium perception.
Clear and structured architecture for simple, natural and accessible navigation with no friction throughout the journey.
Fully adapted to all screen sizes for a consistent and seamless experience on desktop, tablet and mobile.
A journey designed to reassure, inform and gently guide users towards purchase, with a qualitative approach.
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The Guy Testa universe and its values.
Identifying needs through the different ranges adapted to each hair type.
Detailed discovery of products, ingredients and benefits.
A clear usage protocol highlighted to structure the experience.
Streamlined access to purchase in a reassuring and coherent environment.
