Visual identity design and website creation for MyVipVoyages, a high-end travel platform specialized in exceptional stays in Dubai.
The goal: deliver an immersive, elegant and reassuring digital experience, reflecting the luxury and exclusivity of the services offered.
01
A private platform that negotiates directly with a luxury hotel group
and offers its members tailor-made stays, with private chauffeur, WhatsApp
concierge and confidential experiences.
The branding had to evoke access, discretion and the high-end side
of travel, without falling into worn-out luxury clichés.
Members only. Confidential rates. No public comparison.
No automated offers. Every stay is hand-picked.
A real person available 7 days a week on WhatsApp, in 4 languages.
Rates negotiated directly with the partner hotel group.
02
Champagne gold for the accent and signature. Black for structure. Pearlescent cream for breathing room, luxury without coldness. Everything rests on three tones, understated and warm.
03
A refined, timeless identity evoking luxury. Elegant typefaces and bespoke icons inspired by the world of travel and hospitality, embodying the exclusivity of Dubai stays.
04
An elegant monogram combining the letters M and V for a strong, memorable and distinctive identity. The circle evokes unity, endless journeys and premium service.
05
A warm and prestigious visual universe that highlights the offers and reassures users throughout their journey. An immersive, conversion-focused design.
Premium immersive design
Clear and intuitive structure
Exclusive bespoke offers
Secure online booking
Responsive mobile and desktop
Optimised performance
06
Smart filters to find the perfect stay in just a few clicks.
Access to rates and benefits reserved for members only.
Flexible and secure payment with multiple options.
Activities and services personalised to each traveller's wishes.
Dedicated customer service before, during and after the stay.
Guides, tips and discoveries
around Dubai.
Available in multiple languages (French, English, Arabic, Spanish).
Manage bookings, preferences
and history.
07
BRAND
CREATIVE
UX / UI
BRAND
VISUAL
